Our Brand Story
Born of Fire. Built for the Called.
Anointed Elevation Apparel wasn’t birthed in a boardroom.
It was birthed in prayer, in pain, and in purpose.
This brand came to life not because the world needed another clothing line — but because the Kingdom needed a voice in fashion. A new sound. A bold standard. A holy disruption in a culture saturated with compromise.
It started with a burden:
"Why is it so hard to find clothing that represents my faith without sacrificing my style?"
And it turned into a calling:
"Create what doesn’t exist. Set a new standard. Dress the remnant."
The Vision Was Clear
Design high-quality, spiritually charged, and culturally relevant apparel for the chosen ones — those who carry oil, walk in purpose, and aren’t afraid to make a bold statement for Christ.
And not just any statement.
A prophetic one.
A fashion-forward one.
A Kingdom one.
We didn’t come to blend in.
We came to elevate the game — and anoint the culture.
The Founding Flame
Founded by Reverend Lawrence Simms, a preacher, Christian thinker, and unapologetic Kingdom creative, Anointed Elevation Apparel was born out of a desire to bridge the sacred and the street. With a deep love for theology, culture, and clean design — and a calling to dress this generation with both style and substance — Rev. Simms set out to create more than a brand.
He launched a movement. One that says:
“You don’t have to dress like the world to reach the world.
You don’t have to water down the Word to walk in influence.
You can wear your witness — and look good doing it.”
From Vision to Garment
Each design is prayed over.
Each collection is built with intentionality.
Every release is a Kingdom drop — not just a clothing drop.
We draw from the Word. From the streets. From our heritage. From our anointing.
Because fashion, when done right, can be ministry.
This Is Just the Beginning
What started with a handful of designs is growing into a global mission — to raise up a generation of believers who refuse to shrink, blend, or bend.
We’re building a legacy brand for Kingdom creatives, street prophets, urban disciples, and culture shifters. Those who walk with fire in their belly and favor on their life.
We’re not just selling clothing. We’re clothing the called.
Welcome to Anointed Elevation Apparel.
Where fashion meets fire.
Where purpose meets power.
Where the chosen ones dress like it.